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Funnel web systems · First-party tracking · ERP

Your own system instead of someone else's toolkit.

For mid-sized businesses we build personalised funnel web systems with a member area, measure them with tracking on your own server, and develop the ERP systems behind them.

How we work

Built for the business, not for the catalogue.

Shaped around your processes

A toolkit forces a business into its own logic and charges monthly for it. We turn that around: first we record how the work is done, then the system follows.

Runs without us

PostgreSQL, clean interfaces, readable code and documentation that holds up. Still maintainable in five years, including by another team.

Yours to keep

You get the source code, the database and the documentation. No rent for something that never becomes yours, and no provider raising the price.

Approach

First understand how the work is done. Then build.

Close-up of the conductor tracks on a circuit board

Most systems fail not because of the technology but because they were built past the way people actually work. So every project here starts by recording how things run today: who does what, when, with which numbers, and where that costs time.

The concept follows from that, not from a feature list. Scope, sequence, cost and dates are in writing before the first line of code exists.

We build in visible stages. You see working builds early and can change course while changing course is still cheap.

Services

Four fields, one point of contact.

Funnel, member area, analytics and inventory usually come from four suppliers who do not talk to each other, and each one bills monthly. Here it comes from one place, and afterwards it is yours.

A web system dashboard open on a laptop

Funnel web systems & member area

Your own site with a funnel, payment handling and a protected member area, with your course videos inside it. Cut to your offer instead of clicked together from a toolkit.

  • Funnel & landing pages
  • Member area
  • Payment handling
Server cabinets in a darkened equipment room

Tracking on your own server

Measurement that runs on your side: page views, click paths and submitted forms, without a single third-party pixel in your visitors' browsers. This website is built exactly that way.

  • Own server
  • No third-party pixel
  • Visitor journeys
Source code in an editor on a dark screen

ERP & inventory management

Stock, production planning, reporting. Instead of standard software with 80 % unused features, we build exactly the part that actually steers the business.

  • PostgreSQL
  • Desktop & web
  • Reporting
A staff member operating a point-of-sale system behind the counter

Interfaces & point of sale

Systems that talk to each other: shop to stock, stock to accounting and, where a till belongs to it, the till too. Plus operation, daily backups and monitoring.

  • REST & import
  • Accounting export
  • Till integration
How we work

Four steps, no surprises.

  1. Analysis

    We record your processes, review the numbers and name the bottlenecks. The result is a written assessment you can read without us.

  2. Concept

    Scope, sequence, cost and dates are put in writing before the first line of code exists.

  3. Build

    In visible stages. You see working builds early and can change course while changing course is still cheap.

  4. Handover

    Source code, database and documentation go to you, along with training. Maintenance and further development afterwards as needed.

Stack

What we work with.

Software

  • PostgreSQL
  • TypeScript
  • Node.js
  • Python
  • PHP
  • REST interfaces
  • Docker
  • Git

Web & funnel

  • Next.js
  • Member area
  • Payment handling
  • Landing pages
  • First-party tracking

Business systems

  • Inventory & production
  • Accounting export
  • Till integration
  • Daily backups
Glimpses

Where the systems run.

A data centre aisle with blue-lit server racks
Operation & backup
A network cabinet with a patch panel and blue cables
Network & interfaces
Content for the system?

We shoot the course videos too.

Explainer videos, podcasts and whole online courses from the same place, cut to fit the member area they will sit in.

Go to video marketing
Contact

Tell us where it currently hurts.

A funnel with a member area, your own analytics or inventory management: a few lines about the situation are enough. You will get an honest assessment within two working days, free of charge and without obligation. Even when the honest answer is that you do not need us.

Email
info@waey.com
Response time
Within two working days